US: To create more meaningful connections with their customers, Enterprise Rent-A-Car is taking advantage of Google Mobile Ads’ new hyperlocal advertising feature which serves locally relevant ads and displays distance information to help users understand how close they are to a business. This powerful ad feature viz. Location based service (LBS), delivers down to the block level information about businesses at the right place and at the right time.
According to Laura Bryant, Enterprise spokesperson, “Since Enterprise Rent-A-Car has neighbourhood and airport locations within 15 miles of 90 per cent of the US population, Google’s hyperlocal ad feature is an excellent medium to help our customers find us at the exact moment they need us most.”
Hyperlocal distance information enhances the location extensions ad format with a marker providing the distance between the user and the desired business location. This visual cue instantly helps customers who are on the go and close to a point of sale, know that his/her business is nearby which can drive more revenue for the service provider. Users see the hyperlocal ads only if they’ve opted into sharing their location on Google.com. And because the hyperlocal distance feature is built on top of location extensions, users can also easily click to see where the desired business is located on a map and click to call and connect with the business immediately.
Hyperlocal distance information is automatically enabled for location extensions and does not
require any additional configurations. The ad format is available only on the Google search network and in countries supporting location extensions ad formats. Advertisers are only charged when users click to visit the website or on the phone number shown in the ad.