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HP launches two new Designjet printers, proposes a New Style of IT

Top HP executives after launch of new productsIndia: HP launched a range of products and offerings during its recently held HP APJ Media Summit in Mumbai. Calling for the need to redefine and “transit to a new style of IT”, Jim Marritt, Senior Vice President and Managing Director, HP Asia Pacific said, “Today, the market is driven by change, and change is driven by cloud, mobility, big data and security. These factors are forcing customers to rethink how IT was looked at. Today, there is an explosion of data, but to use this data for any meaningful analysis, it is necessary to manage it first.” He noted that the transition to the new style of IT, which is based on big data, cloud, mobility and security, is often hindered by the complexity and disjointed architecture plaguing data centres.

According to IDC, the rise and convergence of four pillars of cloud, social, mobile, and big data is having a transformative effect across all industries. By 2020, it is expected that the Asia Pacific market (excluding Japan) for information and communication will generate almost $900 billion in spending. Eyeing this market, HP also unveiled its Advisory Services where it would give consulting services to enterprises and government to include these four pillars into their plan of action.

It is often seen that government agencies although are mandated to adapt to the changing IT norms, they are hardly aware of the exact requirement and technologies which can aid them. At such junctures, the advisory services could play an effective role.

Unveiling its Cloud product offerings, Apollo 6000 high performance systems and pay-as-you-go model for its new data centres, Stephen Bovis, Vice President And General Manager, HP Servers, Asia Pacific and Japan said, “Demand for high performance computing across industries is growing rapidly and today’s data centres are ill-equipped to handle the expensive space, power, and infrastructure necessary to run the required level of processing power.

HP also used the podium to launch and discuss its inkjet-based PageWide technology for large-format printing. The PageWide technology offers more than 200,000 nozzles on a stationary print bar and spans the print-width. Thus, this technology can create a very accurate registration which is very critical when printing a GIS map or CAD based drawing. With this, HP plans to disrupt the $1.3 billion production printing market. To target the CAD/GIS or enterprise market HP also launched its new Designjet T3500 eMFP and Designjet T7200 printers.

The 36-inch T3500 requires no warm-up time and features a scanner with batch-scanning, multi-page PDF creation etc. The 42-inch T7200 is capable of handling heavier media rolls, and although HP claims that the product might be used in enterprises working on GIS maps and CAD drawing, the cost of print and the resolution is more than what the job usually requires.

Source: Our Correspondent