Chinese tourism is a rapidly growing and enormously powerful economic force. Not only that, according to Morgan Stanley the total spending done by Chinese tourists aboard was at USD 102 million during 2012 and by now it would double in the coming years.
This seems to be a good motive, for HERE to expand their partnership with Baidu to power up the Baidu Maps apps for Android and iOS. They are adding content to cover Taiwan first, and other countries would soon follow.
Not only that, people using HERE in Chinese in North America and Western Europe is another motive, that HERE would find valuable once the very popular Baidu starts rolling out map content in Chinese across the globe.
Talking on the partnership Bruno Bourguet, SVP and Head of Sales, HERE said "Together with Baidu, a new customer for us, we want to help the growing number of Chinese tourists get the most from their travels."