HERE introduces HD Traffic service in Canada

HERE introduces HD Traffic service in Canada


Canada: HERE introduced its HERE HD Traffic service for Canada this week. The HD service will be available in Greater Toronto, Vancouver and Calgary, with expansion expected to additional areas of the country.

Building on our existing connected traffic and RDS-TMC coverage in Canada, HERE has worked with Honda and the Broadcaster Traffic Consortium (BTC) to provide the first HD Traffic service in Canada. For the first time, Canadian drivers can receive localized traffic updates, weather forecasts and even fuel prices, through HD [Hybrid Digital] Radio technology.

“The No. 1 feature request when planning a trip, is traffic,” says Carrie Cox, senior product marketing manager. “It comes up in all of our consumer research around navigation. People want to know how traffic is going to impact their journey and how to avoid any delays. Fresh, highly accurate traffic information is critical.”

HERE updates its traffic information every 60 seconds from a broad range of sources, including billions of anonymized speed probes taken from cars and mobile devices. And because drivers operate in markets throughout the world with different technology, our Traffic Services are available in a wide variety of formats and distribution options, including DAB+, RDS, HD Radio, connected APIs and TPEG.

Source: HERE