US: GroundTruth, a global location technology company, has appointed Rosie O’Meara as Senior Vice President(SVP) of Platform. She will be leading revenue strategy for the company’s platform partnerships business and strategic development and sales growth of Ads Manager. Apart from having an incredible track record, Rosie is also a former client of GroundTruth.
Before joining Groundtruth, she served as Vice President of Customer Success & Mobile Initiatives at a4Media. She joined a4Media through their acquisition of mobile ad platform Zapp360 in 2018. As CEO of Zapp360, she built and grew the business into a profitable SaaS mobile marketing platform for local media companies, such as Tribune Media, Hearst, TEGNA, and Viamedia. Prior to that role, she was part of NYC-based brand and agency sales teams at Verve Mobile and ITN Digital. Rosie lives in Manhattan with her husband and three children.