US: Thomson Reuters has renamed its mapping platform for land taxation GRM as Thomson Reuters Aumentum.
Aumentum has been dereived from the Italian, Spanish and Portuguese word “aumento”. It means “advance, increase, and grow”. According to the company, the new brand name represents Thomson Reuters’ mission to continually provide quality software and services to meet the evolving needs of their government clients. In addition, it represents the passion to assist customers as they work to continually increase and expand the services they provide to their constituents, ultimately helping them to further develop their communities. By combining “aumento” with “momentum”, the brand speaks about the increased efficiency that the company is able to provide through advanced technology and industry experts while ultimately simplifying complexity for customers.