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GPS and LBS markets grow in India

New Delhi, India: As the recent market reports predict that the worldwide GPS market is expected to reach USD 26.67 billion by 2016 at a CAGR of 23.7 percent from 2011 to 2016. And, global market for location-based services is set to touch EUR 300 mn in 2016. India too, holds tremendous potential in these markets and has geared up to cash it, observes Indian media. 
Recently, Tata DOCOMO, the unified telecom brand of Tata Teleservices Limited, launched ‘Offers Near Me’, a unique location-based advertising service for its GSM customers in Andhra Pradesh state. ‘Offers Near Me’ is a LBS that allows Tata DOCOMO GSM customers to receive exciting deals, offers and discount coupons from their favorite retailers—FMCG brands, apparel companies, malls, restaurants, cinemas, coffee shops, auto dealers, and many more. Value deals and discounts offered depend on the location the customer is travelling in and individual retailer offers.
Many travel companies In India are also embracing location technology to promote tourism. My IndiEye Travel Companions, a start-up from the Indian School of Business (ISB), is developing a GPS-based navigation application that will enable tourists to get a virtual tour of monuments with audio-visual experience. The application, which will hit the market in the next three months, can be used on any Google android device through pay-per-download model, its founder and director Kaushal Bhalotia said.
In addition, My IndiEye developed mobile tour guides with 3D GPS navigation, video dramatised authentic stories and tour customisation on a smart phone. The technology recreates important historical events, shows cordoned areas and develops animated recreations and graphical sketches.
Bhalotia further explained, “We plan to use this interpretive service across most monuments in the country so as to give customers an enriching encounter of the historical times. Beyond the obvious history, myths, facts of historical monuments, palaces, and museums, tourists can get the experience of the place through the device.”
The usage of GPS devices in automobile industry is also on a rise in India. With GPS enabled vehicles there has been a decline in car thefts across the nation.  In a recent development, Noida (in Uttar Pradesh state) police has made it mandatory for people to install GPS devices in their cars to curb such thefts. 
Anant Dev SP-City, Gautam Budh Nagar Police Department said, “We are motivating and encouraging people to install them for the safety of their vehicles. We have been doing this for the past five months. We had invited a few companies to take part in the initiative this has created competition amongst the companies here.”
This announcement has even led to a competition amongst GPS manufacturers in Noida, India. A Meerut-based company, Hans Techno Systems, is selling its GPS products at a subsidised rate of INR 6500.  
Source: Business StandardET & Telecom Tiger