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Google using user data to map major cities

Hyderabad, India: Google is relying on user data for mapping major cities in 180 countries, including India, according to Vinay Goel, head of products, Google India. Goel said, “The moment I prepare a map, it becomes outdated. We felt the best thing is to do is to rely on the data of users.”

“There is an active community of users in India that takes ownership of neighbourhood and by using satellite imagery prepare the maps of roads. We are getting very dense graph of information that we are using to map every city and to give driving directions,” he added.

The company has already rolled out services like landmark-based driving directions and providing information about public transport in major Indian cities. Google Transit has already been launched in cities like Delhi, Bangalore and Hyderabad.

Unlike in the US, where driving directions can be given easily, in India and other emerging economies, new colonies, constructions and frequent changes in one-way traffic rules make it difficult to map the cities, he said.

He termed India as one of the fastest growing internet markets in the world. The online penetration in India is nine to 10 percent while in most of the developed economies it is 70 to 90 percent.

Source: ET