Gothenburg, Sweden: Google has appointed PAR, European database specialist, to supply business data for Google maps for Sweden and Finland. Under the agreement, PAR will provide and continually update data for Google maps from its pan-European business database, EuroContactPool.
This will enable users of Google maps to ‘see’ businesses in the location where they are looking and click on them to get more detail. Users will also be able to search for specific businesses using company name or industry and find their location on Google maps.
PAR has developed EuroContactPool beyond data listings into an interactive service that links seamlessly into customer relationship management systems including Microsoft Dynamics and SuperOffice. A plug-in to salesforce.com is planned for the autumn. PAR also provides data analysis, data cleansing and data search.