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Google introduces Google Earth Outreach programme

Mountain View, USA, 26 June 2007: Google has launched Google Earth Outreach, a programme designed to help nonprofit organizations to leverage the power of Google Earth to illustrate and advocate for the work that they do through Google Earth layers.

John Hanke, Director of Google Earth & Maps explained, “Now any organization can quickly and easily annotate Google Earth with pictures, video and information to tell visual, compelling stories of the work they do to over 200 million Google Earth users.”

The program includes comprehensive online guides, video tutorials, and case studies about using Google Earth specifically targeted to the needs of nonprofit organizations. In addition, there are online forums connecting new participants to Global Awareness partners and experienced programmers who can assist in developing Keyhole Markup Language (KML) layers for Google Earth.

As part of the announcement John Hanke also introduced three new Global Awareness layers for Google Earth:

Global Heritage Fund (GHF) – The GHF Global Awareness layer explores cultural heritage sites around the world that GHF is working to preserve for future generations.

Earthwatch Expeditions – The Earthwatch Global Awareness layer enables users to virtually visit more than 100 volunteer Earthwatch expeditions in Google Earth and learn how they can help collect field data in the areas of rainforest ecology, wildlife conservation, and more.

Fair Trade Certified – The TransFair USA layer introduces users to the over 70 Fair Trade Co-ops located throughout Latin America, Asia and Africa.