Google, the search giant faces a lawsuit of $5 billion dollars for tracking its user even in incognito mode. The lawsuit was filed in the federal court in San Jose, California accusing the company for collecting information about what people view and what pages they visit online despite claiming incognito mode is private.
According to the complaint Google collects data through Google Analytics, Google Ad Manager and other applications and website plug-ins, including smartphone apps, regardless of whether users click on Google-supported ads.
the complaint said collected data helps Google learn about users’ friends, hobbies, favorite foods, shopping habits, and even the “most intimate and potentially embarrassing things” they search for online.
Google “cannot continue to engage in the covert and unauthorized data collection from virtually every American with a computer or phone,” the complaint said.
The proposed class may include “millions” of Google users and is looking for damages of at least $5,000 for each individual. However, Google said it disputes the claims and plans to defend itself vigorously against them.