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Google asks advertisers to complete verification program

Photo: techcrunch.com

The US-based search engine giant Google has asked advertisers to complete a “verification program” to buy advertisements on its platforms.

“Advertisers will need to submit personal identification, business incorporation documents or other information that proves who they are and the country in which they operate. Beginning this summer, users will start to see disclosures that list this information about the advertiser behind the ads they see,” John Canfield, PM Director, Ads Integrity at Google, wrote in his blog.

Pointing out that it will make people understand who are behind advertisements, he added, “This change will make it easier for people to understand who the advertiser is behind the ads they see from Google and help them make more informed decisions when using our advertising controls.”

“We will start by verifying advertisers in phases in the US and continue to expand globally. Because we are working closely with our advertising partners to scale the program while continuing to ensure we are surfacing helpful information to our users, we expect that this process will take a few years to complete,” Canfield wrote further.