US: After Google and Apple, the St. Louis-based startup Aisle411 has been awarded as the most innovative company by the ABI Research’s Location Technologies. The three companies were identified as the most innovative companies in the indoor location, analytics and advertising in the retail industry.
The report, published earlier this week, evaluated 40 companies and found Aisle411 to be a market leader ahead of companies such as Facebook, Microsoft and Zebra Technologies. Aisle411, led by co-founders Nathan Pettyjohn and Matthew Kulig, has developed indoor mapping technology used by a wide range of retail stores such as Walgreens and Toys “R” Us, and has raised more than $10 million from investors since being founded in 2008.
The ABI Research ranking said a large number of new entrants have launched in the industry, specifically working with beacons and sensors, and shelf-level analytics. The report also listed Google’s Project Tango as a game-changing technology that represents a major leap forward retail technology, offering significant improvements in mapping, location accuracy and customer engagement for in-store analytics.
Aisle411 in 2014 announced it was partnering with Google on that device — a tablet — that uses customized hardware and software designed to track the full 3D motion of the device. At the time, Aisle411 was contracting with Walgreens to pilot the application on the device.