Global study reflects benefits of location intelligence to improve business processes

Global study reflects benefits of location intelligence to improve business processes

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Singapore, 28 September 2006 – According to a survey conducted by MapInfo Corporation, the global provider of location intelligence solutions, and BusinessWeek Research Services, 64 percent of business executives believe that location intelligence can improve business processes, and 21 percent are planning to investigate it in the next year.

1,700 business executives participated in this international study to gauge the role that technology can play in delivering powerful, business-relevant location intelligence to leading organizations. Location intelligence is a combination of software, data, services and expertise that enable an organization to detect patterns, risk and opportunities that CRM, ERP and BI overlook.

80 percent of data that an organization uses to make key decisions to improve its efficiency, effectiveness and profitability has a location-based component. Optimizing information such as a ZIP code, telephone number or address enables companies to answer critical questions such as: Where can I find more of my best customers? Where are competitors impacting my business? Where is my newest product or service most valuable?

For instance, MasterCard Worldwide relies on the MapInfo Envinsa location intelligence platform to power its worldwide ATM Locator service. Envinsa replaced MasterCard’s previous online and phone ATM Locator services with a more integrated platform for deploying location technology across the entire organization. As a result, MasterCard was able to reduce costs and provide enhanced customer service to millions of customers.

“A company’s ability to effectively predict and respond to opportunities and threats is dependant on their ability to know critical relationships between their assets, business processes and customers (where everything is at any time),” said Yankee Group Research Analyst Tara Pottebaum.

“Location is a critical dimension that can define and describe sometimes unseen or implicit relationships in a business model. Location intelligence is knowing the ‘where’ and using that information for business decisions and customer-facing activities to improve business operations and profits.”

“Location intelligence provides the foundation for companies such as MasterCard and others in virtually all industries to make sound business decisions that translate to increased revenues, reduced costs and improved efficiencies. Senior level executives in charge of making key technology decisions are becoming more aware of the benefits of adding the component of ‘where’ in order to compete more effectively,” said Michael Hickey, COO of MapInfo. “This survey underscores the vast benefits of location intelligence and it is our goal to work with organizations in all industries to make it a critical component in a decision maker’s tool box.”

For a copy of a BusinessWeek Research Services white paper on emerging trends in location intelligence based on the survey results, please visit www.mapinfo.com/where54

– About MapInfo
MapInfo is a global company and the leading provider of location intelligence solutions, integrating software, data and services to provide greater value from location-based information and drive more insightful decisions for businesses and government organizations around the world. MapInfo solutions are available in 20 languages through a network of strategic partners and distribution channels in 60 countries. Headquartered in Troy, NY, MapInfo is on the World Wide Web at www.mapinfo.com.