UK: According to Visiongain”s latest report ‘Location Based Services 2012-2017: Monetising Opportunities and Challenges’ global location based services (LBS) revenues will reach USD 4.4bn in 2012.
The extraordinary successes of apps like Foursquare provide a huge subscriber base for location based services, but this popularity has not yet reached its full potential. The report revealed the opportunities that lie between 2012 and 2017 for all ecosystem members and new market entrants.
The Visiongain author of Location Based Services 2012-2017: Monetising Opportunities and Challenges report said, “Location based services are incredibly popular, but few companies have managed to monetise this and turn this popularity into revenue. This report deals with the business models of some of the markets key players and also suggests a strategy for new market entrants to gain entry in to this potentially lucrative technology”.
Source: EIN News