A recent report by ABI Research titled Automotive Infotainment Research Service claims that the attachment of embedded in-dash factory installed navigation units will increase from 22% at the end of 2013 to 38% by 2019, representing a CAGR of 13.6%. “However, this growth will be eclipsed by the number of smartphone-based navigation devices used in the car, particularly off-board devices, where navigation is performed in the cloud as opposed to on the device,” commented Gareth Owen, principal analyst at ABI Research. The company forecasts that shipments of handset-based navigation services will reach 1.68 billion globally by 2019.
Until recently, however, handset-based navigation apps have been quite tricky and distracting to use in the car, as the handset must be attached to the windscreen and data such as destination information must be entered manually into the phone. Experts, however, believe that this will change soon with the launch of smartphone integration technologies in an increasing number of new cars of such as Apple’s CarPlay and MirrorLink from the Car Connectivity Consortium, which will enable the mobile phone to be controlled directly via the car’s infotainment system. “With Apple launching CarPlay and Google probably about to launch something similar on the back of recent announcements about the Open Automotive Alliance initiative, this is probably the point at which smartphone-based navigation really starts to become relevant in the car,” adds Owen.