US: ‘GIS gets personal with training, insights and more’ was the buzz word for the attendees of MapInfo user conference organised in the quaint town of Memphis, Tennessee, USA. The three-day conference brought the users and partners to discuss the latest technology and applications possible with MapInfo suite of products.
The conference brought out the significance of adding the power of location to business intelligence across enterprises in different verticals including finance and insurance, telecommunications, public sector and natural resources. Location intelligence helps in aligning the organisational processes, gaining competitive advantage and improving customer experience, besides driving the bottomline of profitability for businesses.
PitneyBowes MapInfo is going strong with its strategic partners like Tom Tom and is offering extensive data and data products bundled up with software to enrich, analyse and visualise business decisions for its clients. The conference highlighted the success of the partnership and laid down the road ahead in working together. The event also highlighted the end to end solutions showcasing the interoperability between SAP comprehensive analytics platform including HANA and business objects integrated with other leading platforms and solutions with relevant industry and customer context.
Cashing in on the popular trend, Pitney Bowes had developed its capabilities in geocoding and reverse geocoding to organise and understand relationships between location and other data to drive business decisions. The company is launching an all fresh approach to address the locations in US with a Master Location Data due to be released in July 2014 with 137 million street address records. The conference discussed the several applications possible with geocoding and brought out the how industries like reinsurance and social media are effectively utilising geocoding. With several hands-on sessions, demos and opportunity to meet the experts, the conferences provided a well-rounded experience to all the delegates.
Source: Our correspondent