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GfK updates maps for select European countries

Germany: GfK GeoMarketing’s new 2011 postcode and administrative maps for Germany, Austria and Switzerland are now available. The maps contain more than 370 boundary changes that have occurred over the course of last year in the three German-speaking countries.

These maps provide comprehensive cartographic coverage of the postcode and administrative boundaries as well as topographic information. Digital maps of postcode boundaries (e.g., 5-digit postcodes in Germany) and administrative boundaries (e.g., states, districts and municipalities) comprise the foundation for software-based analyses of data with a place-based component. A reliable and up-to-date cartographic basis is essential for all analyses and planning endeavours in geo-marketing, or the regional optimisation of company operations in sales, marketing, controlling and expansion planning.

According to the company’s press statement, up-to-date maps are indispensable. Only up-to-date maps ensure that customer data is correctly imported and serve as a successful basis for further analysis. Up-to-date maps are also necessary for correctly importing and analysing regional company turnover figures and external data on potential such as purchasing power.

Source: GfK GeoMarketing