GfK MACON, GfK PRISMA and GfK Regionalforschung join forces to form GfK...

GfK MACON, GfK PRISMA and GfK Regionalforschung join forces to form GfK GeoMarketing


06 October 2006 – GfK MACON, GfK PRISMA and GfK Regionalforschung have merged to form a new company, GfK GeoMarketing. GfK GeoMarketing is one of the largest European providers of GeoMarketing solutions and has more than 100,000 customers and users across all lines of business. The company’s four divisions are: Consulting and expert reports; Market data; Digital maps; GeoMarketing software.

The three GfK subsidiaries’ joining forces follows many years of successful cooperation. Dr. Eberhard Stegner, management board spokesperson at GfK GeoMarketing, explains: “The time is right for GfK GeoMarketing. The products and services of these three companies complement each other perfectly. As a result, we are bringing them together as one company. As GfK GeoMarketing, we offer one-source GeoMarketing services – from software to GeoMarketing consulting.”

GfK GeoMarketing has offices in Hamburg, Nuremberg and Waghäusel, Germany, and currently has 80 employees. GfK GeoMarketing is a part of the international GfK network.

– The GfK Group
The GfK Group is the No. 4 market research organization worldwide. Its activities cover five business divisions, Custom Research, Retail and Technology, Consumer Tracking, Media and HealthCare. In addition to 13 German subsidiaries, the Group has over 130 subsidiaries and affiliates located in more than 70 countries. Of a current total of over 7,700 employees, 80% are based outside Germany.