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GfK GeoMarketing to unveil geomarketing software at CeBIT

Bruchsal, Germany: GfK GeoMarketing will launch a new version of its geomarketing software RegioGraph at the upcoming CeBIT 2011 trade fair: “RegioGraph Strategy”. The fair will held in Munich, Germany, during March 01-05, 2011. This new version of the software includes detailed data and offers a wide array of options for analysing information down to the level of street segments. The software is geared toward businesses wishing to extract insights based on the geographic analysis of company and market data.

Additional features of RegioGraph 2011 include new territory and location planning functions as well as an overhauled user interface and an updated cartographic basis. RegioGraph provides support for a diverse range of tasks in sales, marketing, expansion-planning and controlling.

RegioGraph 2011 allows users to analyse and visualise their customers, target groups and potential on up-to-date digital maps, supplemented with market data such as GfK Purchasing Power. It gives users numerous options for carrying out street-level analyses of company and market data. Commercial and retail companies can use the software to optimise distribution and other company operations.

Doris Hardt-Beischl, head of sales at GfK GeoMarketing, said, “RegioGraph Strategy is a culmination of GfK’s more than 70 years of experience in market- and location research and is the preeminent geomarketing solution for businesses.”

Source: GfK GeoMarketing