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GfK GeoMarketing releases digital maps of Canada

Germany: GfK GeoMarketing released expanded digital maps of Canada’s postal and administrative levels as well as twelve topographic maps. Together the maps of Canada comprise a cartographic basis for regional analyses, such as risk assessment. The maps also support a full range of spatial analyses, from marketing and sales territory planning to logistics and expansion planning.
“The impetus for the map update was a large reinsurance company that wanted more detailed maps and geodata for Canada for the purpose of risk assessment,” explained Klaus Dittmann, head of cartography at GfK GeoMarketing. “Our geodata makes it possible precisely locate and analyse insured objects and thus bring greater transparency to the associated risks. This is of paramount importance in the reinsurance industry as well as all other branches and applications that involve the analysis of regional markets.”
The new GfK Canada Map Edition is available in the standard digital map formats, including *.shp (ESRI), *.mid/*.mif (MapInfo), *.gdb (Geodatabase) and *.lay (GfK GeoMarketing). The maps are also available in the Oracle (Spatial) database format for use in Oracle Business Intelligence applications.
The map edition contains a completely new map of Canada’s 293 “census divisions”, which comprise the country’s second-largest administrative level. The largest administrative level corresponds to the provinces, which have also been newly digitized in the recently released maps.
A postal reform in recent years has led to changes to Canada’s 3-digit postcode boundaries. Twenty-four new postcodes have been added, resulting in a total of 1,635 three-digit postcodes. These postcode regions have codes ranging from A0A to Y1A and are referred to as “FSAs” (forward sortation areas). In rural regions, the second unit of the FSA code is always 0, while it ranges from 1-9 in cities. “Thanks to newer and better sources, we were able to digitise the 3-digit postcodes even more precisely than in the previous map edition,” explained Dittmann.
All 15 maps in the new Canada Map Edition 2011 have been completely redigitised using the latest data sources – primarily official data and satellite imagery. The accuracy of the maps in urban areas corresponds to a scale of 1:10,000, while polar regions are depicted at 1:500,000. The map edition includes two administrative maps (“provinces” and “census divisions”), a postcode map (3-digit postcodes / “forward sortation areas”) and a total of 12 topographic maps featuring city points (organized into six size categories), airports, bodies of water (rivers and lakes) as well as three street maps (highways, major roads, freeways).
Source: GfK GeoMarketing