Massachusetts, USA, 18 July 2006: geoVue, a location intelligence software provider, has announced the release of marketVue Portal v.2.0, the latest version of its Web Services-based platform for market planning, site selection and sales forecasting.
Retail, franchise, and commercial development clients can access geoVue’s location intelligence software applications iSITE (site selection and trade area analysis) and iPREDICT (sales forecasting), through the marketVue Portal. The marketVue Portal can also be seamlessly integrated with third-party data and clients’ proprietary applications.
With MarketVue Portal v.2.0 users can model trading areas, determine market capacity, and estimate sales potential for any location, at any time. Maps, charts, graphs and reports generated from this analysis are highly configurable, and data can be exported into a variety of common formats, including Excel, CSV and XML for fast, easy sharing across the enterprise. As a result, the chain operation can quickly screen prospective locations.
New features have been added in this latest release, some developing as a result of geoVue’s new business partnerships, including the following: Integrating aerial photography from GlobeXplorer and TerraServer-USA to create powerful hybrid maps that blend geoVue’s modeled data with high resolution photography; Generating interactive, updated drive time boundaries for any location, directly from the marketVue Portal. The drive time extension is available through geoVue’s partnership with ESRI and can be both viewed interactively and incorporated into geoVue’s automated sitebooks.