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geoVue announces new CFO

Woburn, USA, July 30, 2007: geoVue, a leading provider of dynamic location optimization software, today named Dan Kelly its CFO.

Kelly brings more than 20 years of financial management experience in software and services to geoVue. Previously, he was CFO of Ecora Software. Before that, he was CFO at Scribe Software. Prior to that, he was Corporate Controller at Clearway Technologies. Kelly also has Big Four experience.

“We’re seeing an extraordinary uptake in demand for our solutions because retailers, restaurants and other real-estate based consumer channels are coming to realize that we can provide them with a higher return on their capital investments,” said Rudy Nadilo, CEO of geoVue. “We hired Dan, because it was important for us to have a seasoned CFO in place who could build and implement the required financial infrastructure to take geoVue to the next level.

geoVue goes beyond simple site selection. It optimizes locations. Using its innovative solutions and domain expertise, geoVue develops predictive store trade areas that allow clients to decide which markets to enter, expand or exit; how they should optimize store networks within each market; and how to localize marketing and merchandising.