GeoVector announces new technology to enhance local search

GeoVector announces new technology to enhance local search


San Francisco, USA, December 10, 2007: GeoVector Corporation, provider of “advanced search” capabilities for location-based applications, announced an additional patent within its augmented reality technology family. US Patent 7301536 better enables mobile phones or other devices to display stored digital images which are linked to real-world objects or places.

GeoVector currently enables mobile devices to access data on points of interest using a unique combination of GPS and a built-in compass. The new patent builds upon that capability, allowing users to interact with stored images based on their surroundings.

The company currently provides products and services which significantly simplify local searches, allowing users to point their mobile device toward objects of interest to access information about them. Users can “point and click” with their mobile phone the way a computer user navigates using a mouse.

“Imagine pointing a mobile device down a city street and seeing a digital image of how that street looked a century ago, or might look a century from now. Imagine pointing at a new car billboard and seeing the car in any colour you want, then downloading a video clip,” explained John Ellenby, GeoVector’s CEO. “GeoVector’s technology enables countless possibilities for entertainment, advertising or e-commerce applications.”

“Pointing is a natural gesture that signals a request for information about a particular object or place,” Ellenby added. “With GeoVector, the network knows where the user is and in which direction they are pointing, thus cutting down on unwanted information being delivered.”

GeoVector-enabled phones are now widely used throughout Japan via the KDDI network, providing pointing-based local search service with Mapion (Japan’s location content provider) and NEC who provides system application and hosting support.