UK based geographic information specialist GDC has launched the latest addition to its product family; GeoReveal, which is a powerful tool that enables users to graphically represent the relationship between data and geography. For the first time, GeoReveal makes it possible for both GIS-literate and non-GIS users to link back office data with eye catching graphics and informative interactive mapping making statistical information about specific locations easier to view and understand. Users can take advantage of intelligence about geographic trends to assist in future planning and improved decision making.
Based on a simple wizard driven interface, GeoReveal guides the user through a number of straightforward steps, delivering professional results without the need for web or graphic design skills. If desired, output can be tailored by using the advanced menus operating independently of the wizard facility.
GeoReveal can benefit every organisation that needs to evaluate its corporate information in conjunction with geography. For example, the marketing sector will be able to analyse lifestyle trends by region to determine preferences, ultimately improving the success of campaign targeting. Those working in property can obtain property values by postcode, revealing current information about geographical market trends. Similarly, individuals in the insurance sector can acquire overviews of geographical accumulations to inform underwriting decisions.