US: For location-based service provider; accuracy, battery life and location-aware push messaging are hard to build and even harder to implement on a scalable basis. To deal with this issue, Geoloqi, a new LBS company, recently launched SDKs (software development kit) with the same name, Geoloqi. It is a “next generation” location platform, claimed Geoloqi CEO Amber Case. It is designed both as a user-oriented app and a broad platform that developers can use to build apps that suit their own purposes.
The SDKs include Appcelerator (a mobile development platform), Factual (a global location database) and Locaid (a carrier location platform).
A report published in ReadWriteWeb observed that ‘location’ isn’t an easy business. Companies such as Simplegeo have not fulfilled their potential. But Case pointed out that the big issues were battery life, setting up the logic for the geofences to trigger, and making a visual editor. She is particularly interested in interfaces that automate certain tasks. In other words, the technology gets out of the way. While Foursquare made its reputation as the first truly large scale location-based app, it has an enduring problem: people have to physically ‘check in’ to a place. Case said that she’s a big fan of Foursquare and admires what the company has achieved, but with Geoloqi she wants to enable similar apps to have automatic check-ins. “Location apps should be seamless,” stressed Case.
Case added, “With the rapid evolution of Internet devices – particularly smartphones – buttons can now be anywhere on a touchscreen. Taking that concept a step further, can we have an ‘invisible button’?” She answered: “It’s a geofence, it’s location, it’s context.” No longer, users need to click a button to do something on a smartphone, because “suddenly the trigger is you.” Ultimately we may see these invisible buttons become part of our bodies. In other words, we’ll become cyborgs.