US: Global technology and software giant, Fujitsu addressed the dramatic disparity in the high degree of actionable shopper engagement intelligence available for e-commerce, and the current severe lack of such insights in stores. The new FUJITSU Retail Engagement Analytics solution is a cloud-based analytics solution that integrates seamlessly with Point of Sales (PoS) and key retail information systems to further improve customer experience and store performance. Having completed a successful proof of concept trial with an international fashion retailer, and with other trials planned, this new solution provides retailers with a transformational means of detecting, connecting and engaging with customers. Whether shoppers make a purchase or not, stores can now maximize sales opportunities and customer satisfaction by using in-built business process management to turn analytics insights into action.
Source: PR Newswire