Facebook tracking your location to submit to partner businesses

Facebook tracking your location to submit to partner businesses

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Facebook to track users’ location to be submitted to businesses. The new tool to help advertisers to send out targeted ads to potential customers. Social media app to determine who is passing by the store, at what time and how many have seen the ads. This will help businesses to better market their brands. Facebook is rolling out new tools to help advertisers push out tailored ads. Facebook, however, promises not to share identifiable user information. The company would not submit the exact number of people who passed by a certain location and see the ads. Instead, the company will be sharing trends over a specified time frame to help advertisers plan their marketing strategy. Users who do not wish to be part of this can opt out by turning off tracking option under Location settings

Source: iDigitalTimes