USA – ESRI’s 2008/2013 demographic data updates identify new trends such as the potential retirement of the baby boomers, reduced consumer spending, changes in income, and rising unemployment rates. Updated data variables, such as population, housing, age, income, and home value, ensure that analysts can conduct their research with the most accurate information, particularly for fast-developing areas.
Additions and changes in the 2008/2013 demographic data include new tables for the 2008 Population 25+ by Educational Attainment and the 2008 Population 15+ by Marital Status variables, extension of the 2008 Household Net Worth table to $1 million, and expansion of the 2008 Household Net Worth by Age of Householder table to $500,000.
New methodology innovations include quarterly updates to the population and households data variables. For data users who prefer to define their own trade areas, ESRI has developed a current database of the block weights used to retrieve information for user-defined polygons.
In addition to the 2008/2013 demographic data, ESRI’s business, consumer expenditure, Community Tapestry segmentation, and Retail MarketPlace databases have also been updated.
“In these challenging economic times, this information enables our customers to accurately assess the changes in their market areas, enabling them to make better decisions that can improve their efficiencies, provide needed services, and grow revenues,” says Catherine Spisszak, data product manager, ESRI. “Professionals across all industry sectors can use the data to more precisely analyze their market areas and produce detailed research.”
The data is currently available in more than 75 reports and maps from Business Analyst Online, ESRI’s on-demand analysis tool, and as ad hoc databases; it will be available soon in ArcGIS Business Analyst desktop software, the optional ArcGIS Business Analyst Segmentation Module, and in ArcGIS Business Analyst Server. Information from these reports can be used by organizations to analyze trends, identify growth, and make business decisions about expansions and new market opportunities.