US: Esri, the global leader in location intelligence, today announced that it will be expanding its existing partnership with Infogroup to make its rich, high-quality business and consumer data available through Esri’s ArcGIS Marketplace. Previously, these datasets could only be used through Esri’s ArcGIS Business Analyst.
Access to Infogroup data within Esri’s ArcGIS Marketplace enables users to perform geospatial analytics related to site analysis, supply and demand trends, market assessment over time, emergency planning and public safety, consumer purchasing behavior, and environmental trends. By utilizing Infogroup’s proprietary data assets, Esri customers will now have access to new market-wide insights, including the following:
- Monitoring of business status, like openings and closings
- Real-time data updates
- Custom data processing and hygiene of client records
- Consumer transactional information
- Custom modeling
“Esri has been a valued partner for many years,” said Bob Toth, senior vice president and general manager, Infogroup Data Licensing. “We are thrilled to work together to create solutions that will not only offer clients more unique products but will provide the business intelligence that helps them maintain a competitive advantage in today’s evolving industry.”
Infogroup’s datasets include information collected from online and corporate services, phone surveys, third-party surveys, and crowdsourcing. The accuracy of the data is verified by Infogroup, ensuring that datasets are up-to-date and able to support multiple extended, unique, and new workflows.
“Infogroup continues to move forward in helping customers with acquisition, intelligence, and product enhancement,” Toth continued. “With this vision in mind, our partnership with Esri is vital as we continue to focus on creating groundbreaking solutions that enable our customers to make smarter decisions in real-time.”