US: Esri has launched the public beta version of its cloud-based Geotrigger Service that helps developers easily create location-aware apps for iPhone and Android without compromising battery life. The beta Geotrigger Service is available at no cost and feedback from developers will be used to shape the official release.
The Geotrigger Service allows apps built on the Esri location platform to quickly gather business intelligence such as where people are and when the app is used. Developers can also design apps that send messages to users when they arrive at or leave areas defined by a geofence. “On the Esri location platform, we already offer a host of services for developers from geocoding and geoenrichment to routing maps. The Geotrigger Service boosts this offering with location-awareness and location-based alerts,” said Johan Herrlin, Esri’s senior business strategist.