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ESRI Business Information Solutions Makes Debut at ICSC

ESRI is pleased to showcase its new business solutions group, ESRI Business Information Solutions (ESRI BIS), at the 2002 International Council of Shopping Centers (ICSC) Annual Conference and Exposition, May 19–22, 2002 in Las Vegas, Nevada.

The powerful capabilities of geographic information system (GIS) software combined with the marketing applications, data, and software expertise of ESRI BIS provide unparalleled solutions in the marketing information industry. ESRI BIS specialized products are industry standards such as ACORN, ArcView Business Analyst, MapData, Coder, and Census 2000 data and boundary files.

At the exposition, ESRI BIS will demonstrate a comprehensive range of business services including

  • Media and Direct Mail Planning—Helping you identify, locate, and target your most valuable prospects and realize the best results from your advertising budget.
  • Customer Profiling and Segmentation—Developing a clear, accurate picture of your current and potential customers to focus your marketing efforts.
  • Site Analysis and Selection—Helping you choose the best location for a new store based on the most current demographic data available.