US: Esri will be on hand at National Retail Federation (NRF) 2018—Retail’s Big Show, showcasing the ways location intelligence can power the seamless customer experience that retailers are after. Esri will demonstrate how combining consumer data with spatial analytics and mobile capabilities can provide retailers with the precision detail and location-based insights they need to strengthen planning, operations, and growth.
Gary Sankary, head of retail for Esri and a 30-year retail industry veteran, formerly of Target, Cost Plus World Market, and Mervyn’s, will be present there.
As more than two-thirds of consumers are using smartphones while shopping in brick-and-mortar stores, customers are empowered with unprecedented transparency about price, quality, and service information. Retailers must do all they can to deliver an increasingly relevant customer experience, build brand loyalty, and enhance their value proposition. From planning and site selection to merchandising and indoor mapping, Esri‘s location intelligence and analytics solutions allow retailers to understand why things happen where they do and to add real, bottom-line value to the customer experience.
During the event, Esri will unveil a new retail marketing analysis app, designed to help retailers better understand consumer behavior by performing market analysis on any one of their stores. Based on multiple data feeds, including census data and Esri‘s popular Tapestry demographic data, the app will help ID population groups based on consumers’ lifestyles, what goods and services customers buy, and how they spend their free time. Retailers can stop by the booth for their own personalized report and to uncover hidden insights into consumer behavior.
Esri will also be hosting partners GISinc. and UberMedia in booth #3883. By combining Esri‘s software capabilities with these partners’ technology, retail companies can see firsthand how information derived from mobile data can help retailers personalize their customer experiences.
Digital disruption is changing retail, and there’s no going back. To build engagement and understand customers, you must know who they are, what they want, what is important to them, and where they are. Location intelligence provides these insights—anywhere, at any time. By combining consumer data with spatial analytics and mobile capabilities, Esri‘s mission is to provide retailers with the precision detail they need to improve the overall customer experience and give consumers more reasons to shop both in-store and online.