ESRI Business Information Solutions (ESRI BIS), a division of ESRI, announced the launch of Retail MarketPlace, a new database that enables businesses to analyze both supply (retail sales) and demand (consumer spending or retail potential) for retail and food services establishments. For any level of census geography and any size ring or polygon, businesses can now use the Retail MarketPlace database to capture retail sales and spending data by 31 industry groups. These industry groups include motor vehicle and parts dealers, furniture and home furnishings stores, electronics and appliance stores, food and beverage stores, and clothing and accessories stores.
The Retail MarketPlace database features a leakage/surplus estimate that compares consumer spending by households to retail sales by businesses. This measure allows businesses to quickly analyze the profitability of potential sites. In addition, ESRI BIS estimates retail sales by household and household spending (retail potential) by industry to enable the direct comparison of supply and demand. This unique database innovation enables businesses to determine if they are attracting customers from the immediate or surrounding areas. The Retail MarketPlace database estimates are based on the 1997 U.S. Census of Retail Trade, supported by ESRI BIS’ extensive portfolio of demographic and business databases along with estimates from the U.S. Census Bureau’s nonemployer statistics division. The sales estimates are in current U.S. dollars and are derived from receipts of businesses engaged primarily in selling merchandise.