Home News Business Ericsson, Aircel team up for Indian LBS market

Ericsson, Aircel team up for Indian LBS market

New Delhi, India: As part of this three-year contract for supply and support, Ericsson will supply its Mobile Positioning Centre (GMPC and SMPC) and features that support various applications to Aircel in India. Ericson is a networking solutions vendor and Aircel is a telecom service provider. From July 2011 onwards, Aircel subscribers will be able to use the service.

Ericsson Mobile Positioning Systems (MPS) will offer location-based services (LBS) to Aircel subscribers and can support several positioning alternatives for GSM and WCDMA. That ranges from network-based methods with cell accuracy aimed for all terminals, to more accurate terminal-based methods using GPS positioning. The WCDMA positioning method – Cell ID with round-trip time measurement – will improve the positioning accuracy for 3G and 2G phones.

Mallikarjun Rao, CTO Aircel, said, “There is huge potential in offering this value- added service to our consumers. Most Indians spend on average 90 minutes per day on the roads; LBS will definitely increase efficiency and enhance the quality of their life.”

Amarjeet Singh, VP & customer unit head for Aircel, Ericsson India, said, “The advanced location based intelligent service will not only provide information pertaining to a particular area but also be an invaluable analytical tool for addressing issues such as public safety and security, health care, emergency services, and so on.”

Source: CIOL