Eicher launches revised and updated Eicher City Map

Eicher launches revised and updated Eicher City Map

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New Delhi, India, 4 October 2006 – Eicher Goodearth Ltd, a part of Eicher Group today launched revised and updated Eicher City Map – Delhi. The 262-page map book is priced at Rs. 290/- only (US$ 6).

It not only covers the capital city of Delhi but also the fast developing neighbourhoods of NOIDA, Gurgaon, Faridabad and Ghaziabad. It contains ‘Key to map pages’ for easy reference to locations of areas within the map pages. It also has a pull out ‘Route Planner’ to help navigate longer distances within the city. The book follows international standards of mapping and consists of 191 detailed map pages.

The book has a detailed index for fast and easy location. The detailed index covers over 15,000 names of roads, colonies, buildings, hospitals and other points of interest. The index is a combination of alphabetical listing and categorization for ease of use.

The whole map book follows a constant grid across the map pages, key to map pages, route planner and index. This makes using the map book easy and quick. The book also contains an ‘Explore Delhi’ section giving a glimpse of the rich heritage of Delhi.

Eicher City Map – Delhi is a unique product and one of its kind in India. It is the most detailed city map and one can navigate down to practically a house number. The map book follows a very well researched symbology, which is the effort of Eicher’s map-making expertise over the last one decade.

Mr. Girish Sidana, Head – GIS & Digital Mapping Division, Eicher Goodearth Limited said “Eicher Goodearth has to its credit published world quality map books and guides that help make travel interesting and simpler in India. Eicher’s continuous endeavour is to provide regularly revised and updated maps of various Indian cities. This edition of Eicher City Map – Delhi is a step in this direction. City infrastructure being a continuously changing phenomenon, a regularly updated city map book is a boon for the users.”

This launch is a part of Eicher’s on going initiative of offering simple, easy to use and understand city and map books to travelers and all other road users. Eicher has taken up a direct sales exercise for 2 weeks and the map book would be available at all large parking lots across the city for this period. Under the special introductory offer for this period the map book will contain discount coupons worth thousands of rupees from various entertainment and utility outlets across the city.

– About Eicher Goodearth Ltd.
Eicher Goodearth Ltd is India’s premier organization in the business of map creation and GIS solutions. They are known for world quality city maps available both in paper and digital formats. It has map products in various formats for all large cities of India. Its map products are very unique in their approach and the only products available in the Indian market with intricate details down to house numbers.

– About Eicher Group
India-based Eicher Group has diversified business interests in design & development, manufacturing and local/ international marketing of Trucks & Buses, Motorcycles, Automotive Gears and components. In addition to this, Eicher has also invested in the potential growth areas of Management Consultancy Services, Customised Engineering Solutions, City Map & Travel Guides. The activities of the Group are divided into the following business units covering all the business interests.

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