US: Dstillery, the leading applied data science company, has launched Dscover Maps (DMaps), a geospatial insights tool that provides a detailed view into market composition by geography or location. Using Dstillery’s digital audiences and insights, DMaps brings digital targeting tactics to other forms of media, including out-of-home, TV, radio and direct mail.
Using a privacy-compliant combination of consumer behavioral data — including web, brand, location, mobile and contextual activities – DMaps brings a new level of scale and resolution to geospatial insights for brands. The tool’s versatile and multi-faceted capabilities apply Dstillery’s industry-leading audiences and data science to a variety of use cases, including ad sales support, media delivery and marketing research.
Marketers can use the location-based audience intelligence embedded in DMaps for a wide array of solutions, such as:
- Planning better ad campaigns
- Conducting deeper competitor analysis
- Scouting potential retail locations
- Engaging more relevant audiences for local political campaigns
- Performing smarter geographic market segmentation
“DMaps brings the digital and physical worlds together, giving our brand advertiser clients a clear view of where their best potential consumers are and allowing us to optimize media investment to the most efficient locations,” said Eric Z. Sherman, SVP Insights & Analytics at GSTV, a data-driven, national video network and early adopter of DMaps. “The ability to tap into Dstillery’s insights and create real-time, geospatial visualizations is incredibly powerful, and it helps us deliver the data-driven targeting solutions that brand advertisers are looking for.”
DMaps also integrates with media vendors, allowing them to create smarter media plans for their brand clients. The geospatial insights can be used in combination with marketer first party data to create unique niche segments specifically geared towards the marketer’s initiatives and goals.
“DMaps is a powerful tool for understanding what audiences are present in Captivate’s locations,” said Neil Shapiro, Vice President of Digital Sales at Captivate, North America’s leading digital video office network. “This lets us apply real-world insights and data-driven targeting to our campaigns. By consolidating multiple data signals into an easy-to-use and customizable platform, we can bring smarter thinking to all of our advertising partners.”
“For 10 years, Dstillery has created unique audience segments that perform across a variety of goals and verticals in the digital ad space,” said Michael Guzewicz, Business Development Manager at Dstillery. “For years, offline data has been informing both online and traditional media campaigns. Now, DMaps allows marketers to visualize their target audiences across geographies and physical locations nationwide like never before. This opens the door for digital insights to inform campaigns of any medium.”