DMTI Spatial, Canada’s mapping and address management experts, has announced the release of their new Address Management Solution (AMS), a powerful combination of software and professional client services designed to clean, consolidate and uncover the hidden potential of client centric datasets.
Research has shown that over 40% of Customer Relationship Management (CRM) implementations fail, due largely to non-standardized and dirty data located in databases throughout the corporate enterprise. The most significant problem encountered is address data, which is the critical component used to link records to create a consolidated customer view.
Within the world of Canadian business geographics, DMTI Spatial are considered the industry experts when it comes to understanding address information. Their Product Development Team track and maintain over 14 million individual addresses monthly, covering over 88% of the Canadian population. This experience allows DMTI to clean, standardize, maintain and perform accurate customer address linkages to create a consolidated customer view.
DMTI Spatial’s AMS technology scrubs, corrects, updates and cleanses address data by applying a powerful geospatial technology. The system then assigns unique identifiers that can be used to create a single, accurate and multi-dimensional view of each customer within an organization’s data warehouse. As an integral part of the AMS technology, DMTI Spatial will manage and incorporate changes and anomalies of address data for the client.
Corporations that invest in data quality and address management technology are able to realize a strategic advantage by uncovering opportunities and relationships that would otherwise be impossible to detect through traditional methods.