Longmont, Colo., November 19, 2008 — DigitalGlobe, a leading provider of high-resolution world imagery content, today announced that it has provided NBC’s “TODAY” show with access to its extensive library of advanced satellite imagery and to its 3D ImageScape product for the second edition of the “Today Goes to the Ends of the Earth” project. Launched last year as part of NBC Universal’s “Green is Universal” initiative, “Ends of the Earth” will use ImageScape, a 3D image product created as a result of DigitalGlobe and AEgis Technologies partnership to transport “TODAY” show viewers to this season’s identified locations: Africa’s highest peak, Mount Kilimanjaro, the capital city closest to the Arctic Circle, Reykjavik, Iceland, the longest coral reef in the Western Hemisphere off the coast of Belize, and the draught occurring in Australia. The project, which first aired on Monday, November 17, was created in an effort to raise awareness about environmental issues and climate changes across the globe.
NBC’s use of DigitalGlobe’s collection of current and historical sub-meter earth imagery signifies the increasing demand for high-resolution satellite and aerial imagery, and the expansion of this technology into industries beyond location-based services, such as television entertainment, broadcast media, online Web portals, and social networking.
“I am pleased that our satellite imagery is playing a role in helping NBC raise awareness about environmental issues and how it affects people on every corner of the earth,” said Jill Smith, chief executive officer of DigitalGlobe. “This technology will provide “TODAY” show viewers with a unique experience with these remote locations through the power of satellite imagery.”