US: Digital Element has unveiled a new reverse geocoding solution called GeoMprint, which is specifically targeted at mobile device traffic. The new web service takes GPS-obtained latitude/longitude coordinates and converts that data into more useful geographic information such as ZIP/postcodes, cities, regions, etc. for businesses. This makes it easier for mobile users to automatically receive more localised content, messages, advertising and promotions.
“Users accessing mobile websites are more likely seeking information or wanting to take action immediately, so companies are constantly challenged to create a more relevant, point-in-time experience,” says Rob Friedman, Executive Vice President, Digital Element.
Source: Digital Element