South Africa: Fernridge Consulting, a pan-African research and consulting firm, has launched AfricaEye, an online portal that provides registered users with demographic and expenditure data by area for South Africa and selected African cities.
Underpinned by Fernridge Consulting’s 10-year track record and methodologies based on GIS, AfricaEye’s visual interface displays the market potential of a user-defined area, together with competitor and complimentary information, and the number of households by income group.
“With AfricaEye, any individual or institution around the world now has access to affordable, industry-tested, reliable, granular household income and retail expenditure data to improve planning and map their market potential and African expansion more accurately,” said Sybrand Strauss, Managing Director of Fernridge Consulting.
AfricaEye was developed to make Fernridge Consulting’s existing datasets available in an automated and user friendly manner to a broader market. Fernridge have also invested heavily in its own data generation capacity and 65 African cities outside South Africa are now mapped by individual dwelling.
With data currently available for cities across South Africa and major cities in Lesotho, Namibia, Botswana and Uganda, AfricaEye provides granular information and map displays that drill down into the specific demographics of any area as selected by the user. Improvements in mapping technology and bandwidth capacity mean that the data can now be made available in a more cost-effective manner.
The AfricaEye dataset makes use of aerial photography, property research, demographic data, GPS fieldwork and industry-tested consulting experience and methods.
“For many individuals and organisations, the cost to access this type of data is prohibitive,” said Strauss. “With AfricaEye we are now able to provide on-demand access to data that was previously only available to large retailers and property developers – information like micro-area household income and retail potential – to anyone globally who needs this kind of data for sub-Saharan Africa.”