Home News Coffee roaster and marketer uses RouteMAP IMS for customers and resellers

Coffee roaster and marketer uses RouteMAP IMS for customers and resellers

ESRI announced that Peet’s Coffee & Tea, Inc., a specialty coffee roaster and marketer, utilizes RouteMAP IMS in conjunction with its commercial Web site at www.peets.com. The Web site application, developed by MoosePoint Technology, provides driving directions to Peet’s store locations as well as the grocery stores and restaurants where Peet’s coffee and tea products are available. Detailed maps and directions give customers a clear picture of where they want to go and the best routes to take. RouteMAP IMS is a stand-alone Internet-based site locator application that generates driving directions to bring customers to business locations. This affordable, out-of-the-box Internet mapping solution is designed for organizations that wish to add find-and-route mapping capabilities to their Web sites. It requires no programming to create custom maps with symbols that represent a business or public sector service center. Peets.com utilizes RouteMAP IMS to allow users to quickly locate sites, pan and zoom a digital map, and view and print plotted routes and directions. MoosePoint Technology, headquartered in Santa Rosa, California, provides a wide range of integrated technical services including analysis, design, and development for GIS, Internet/Intranet, and desktop applications. MoosePoint Technology can be found on the Web at www.moosepoint.com.

Founded in Berkeley, California, in 1966, Peet’s Coffee & Tea, Inc., is a specialty coffee roaster and marketer of fresh, deep-roasted whole bean coffee for home and office enjoyment. Peet’s fresh-roasted coffee, hand-selected tea, and related items are sold in several distribution channels including specialty grocery and gourmet food stores, online and mail order, office and restaurant accounts, and 69 company-owned stores in four states. Peet’s is committed to strategically growing its business and to maintaining a unique culture and focus on customer satisfaction.