Cobra Electronics names National Manufacturer’s Representative for Sporting Goods and Marine Distribution...

Cobra Electronics names National Manufacturer’s Representative for Sporting Goods and Marine Distribution Channels

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Cobra Electronics Corp., a leading global manufacturer of mobile communication products, announced that it signed the Derema Group to handle the sales of its consumer electronics products to sporting goods and marine retailers, and distributors across the country.

Cobra looks to leverage the Derema Group’s national coverage and its more than 40 years of experience selling to sporting goods and marine distributors and retailers.

Along with GPS receivers, the Derema Group will handle sales of other Cobra products, including innovative two-ways radios and power inverters, to the sporting goods and marine channels. In addition to tapping Derema Group’s merchandising prowess, the firm will also provide Cobra extensive input for additional new product introductions.