Home Innovations GIS Claritas releases its vaunted iMARK series

Claritas releases its vaunted iMARK series

Just over a year since the release of its breakthrough software application, iMARK 2.0, Claritas Inc., the provider of intelligent marketing information and target marketing services, has extended the acclaimed software series with the introduction of iMARK 3.0, featuring the full GIS capabilities of the MapInfo Professional software application.

Claritas and MapInfo announced the alliance in January 2001 to jointly develop “next generation” market analysis systems.

Further, the user can map a specific, odd-shaped geography, like a county, without being distracted by surrounding geographic information.