Reston, US: Claraview, a division of Teradata Corporation, announced the expansion of its business intelligence (BI) service offerings with the addition of Geospatial Business Intelligence (GBI) services. According to the company press release, traditionally, companies have looked at geospatial data in a separate environment via GIS. With Claraview’s GBI solutions, companies have the ability to directly incorporate geospatial analytics with data that the company already possesses within its data warehouse, allowing for more informed decision making.
Claraview’s GBI services portfolio includes GBI assessment, strategy and implementation; GIS and location data integration; geocoding and data enrichment; and business analytic services. To jumpstart a company’s geospatial BI initiative, Claraview offers GBI Quick-Strike, a short-term proof of value engagement that demonstrates the value of GBI using the company’s own data and business scenarios, via a single platform that combines the power of both geospatial analysis and visualization with the BI tool of the customer’s choice.
All industries can use GBI to their advantage, for example:
– Retailers could readily combine customer profitability and purchase history from their data warehouse with customer-to-store distance calculations and density analytics in order to better inform promotion, inventory, and store placement decisions.
– Insurance companies can use location intelligence to identify the risk exposure at a property’s exact location vs. postal code to better price their policies and to better understand their aggregate risk.
– Hospitals and public health organisations can analyse current disease rates across population segments in certain geographies and forecast resource requirements for disease management and future population implications.
– Communication providers can reduce customer churn by analysing network performance within the context of customer profile and usage location to better inform capacity planning decisions.