China: According to Chinese market research firm Analysys International’s recent “China Q1 2011 Mobile Map Client Market Survey Report,” Google Maps, Chinese digital maps provider AutoNavi and Nokia’s Ovi Maps led the mobile mapping client market in terms of active accounts in Q1 of 2011.
The report predicted rapid change in the terrain of the market during Q2, noting particularly that Ovi Maps may have a hard time maintaining its position as market share for Symbian terminals (with Ovi Maps pre-installed or available for download) continues to slip. The report observed that major mobile mapping service operators are aggressively pushing their open APIs to various mobile applications and services, from LBS and mobile SNS to mobile microblogging and mobile group buy.
For purposes of the report, Analysys surveyed online map browsing and search services that could be accessed through mobile clients. The features tested included mobile map browsing, searching by points of interest, search by area, public transit information search, and user location look-up for standard mobile map products such as Google Maps and AutoNavi.
Mapping-related services, such as online mobile navigation and LBS check-in services, were not tested.
|Mobile Mapping Client||Market Share|
|Nokia Ovi Maps||12.2%|
“Total accounts” is defined as the number of mobile client accounts that have been logged into and used at least once during Q1 2011. “Active account” is defined as a mobile client account that has been logged into and used at least once during the given quarter.