California, USA, 20 September 2006: ESRI announced on September 20 that BusinessMAP Financial, an industry-specific version of its BusinessMAP database mapping software, is now shipping. Packaged with data from ESRI and datasets specifically designed for the financial services industry by RPM Consulting, a financial services data provider, BusinessMAP Financial provides extensive data and interactive features.
BusinessMAP Financial, available for Windows 2000, XP Home, or XP Professional, includes the following datasets:
-ESRI’s current-year estimates and five-year projections of population, age, and income.
-Lifestyle/Lifestage segmentation data from the Community Tapestry LifeMode summary groups
-Branch locations, assets, deposits, loan and deposit potential from RPM Consulting s —BranchInfo and MarketBank data
-Asset, loan, and other credit union data from the National Credit Union Association.
-Dunn & Bradstreet Business Listings
-Street-level map data from North America from Tele Atlas
With BusinessMAP Financial’s data and mapping features, one can conduct ring studies, drive-time analysis, and demographic analysis to visualize where customers are concentrated relative to service locations, ATMs, and competitors; Understand the demographics and market potential to strategically offer products and services by market area; and Query databases geographically to target mail campaigns.