California, USA, 21 May 2007: The Business Analyst Online with the new 2007/2012 demographic data were previewed at the 2007 ICSC Spring Convention, May 20–23 in Las Vegas, Nevada.
Conference attendees saw demonstrations of the new capabilities of Business Analyst Online, ESRI’s Web-based on-demand analysis product, including live thematic mapping and how flexible study area definition with ESRI’s 2007/2012 demographic data improve target marketing capability.
The 2007/2012 demographic data includes updated figures for variables such as population, housing, income, and home value, ensuring that analyses are developed with the current information. The 2007/2012 data is available on Business Analyst Online in more than 70 reports and maps including the Demographic and Income Profile, the Market Profile, and the Age by Race Profile. Information from these reports can be used to analyse trends, identify growth, and discover new marketing opportunities.
It is said that the new update will enable users to update and change mapping elements with live thematic mapping, viewing the changes as they occur to ensure that the map results fit the requirements of each project.