Markham, Canada, October 23, 2007: DMTI Spatial (DMTI), provider of location intelligence for the enterprise, has released a white paper entitled “Transforming Location Intelligence into Profits – A Hierarchy of Benefits for the Enterprise,” as a free download at: https://www.dmtispatial.com/hub/. This paper presents three clear uses of location-enabled information integrated into enterprise workflows and describes the resulting Location Intelligence. The benefits derived from location intelligence become clear and compelling when considering their impact across an enterprise.
“Location intelligence is the capacity to use the principles of location. It is measured by the degree in which information is enriched by the perspective of location and how successfully this information is integrated into a process of decision making” said John Sorrell, Director of Marketing at DMTI Spatial. “Our approach is not techno-centric, but rather we focus on the two things that really matter: our client’s business processes and the quality of data required todrive profitable business outcomes.”
“Location is a latent asset in all organizations that is now coming of age. More and more, location intelligence is being linked to strategic thinking and an enabler of operational success within the enterprise. As a means of generating revenues and controlling expenditures, location intelligence can directly impact profitability” said Alex MacKay, CEO of DMTI Spatial. “Our experience has shown that as information derived from location becomes more pervasive and “sticky” in an organization, financial measures like return on investment (ROI) respond positively.”