U.K: Waitrose, a U.K-based supermarket chain, is mulling on the use of GPS technology to know when customers get close to their stores. They plan to use the information to prepare customers’ shopping orders.
Waitrose runs a “click and collect offer” for its customer. Customers can order their groceries and drive to a store to pick them. Waitrose plans to use a smartphone app to know when customers are close to their stores. This would give them enough time to be ready with the orders. “We are always looking at ways to personalise the shopping experience when a customer places an online order. This could include the delivery of real time updates and recognition of when a customer comes within the vicinity of one of our shops,” said a spokesperson.